Own the direction.
Connect the business model, the product, and the people responsible for making it work.
Samy El Ghoul / PrincipalBuild with
Florida based. Independently minded.Build with
conviction.
Entrepreneur. Product thinker.
Bitcoin believer.
I build and manage companies where technology, human needs, and long-term thinking meet.
Explore the companies
3Current companies
Technology, housing, senior care
Technology, housing, senior care
21Years of experience
Design, product, and business
Design, product, and business
4Languages
English, Portuguese, Arabic, Spanish
English, Portuguese, Arabic, Spanish
A principal’s perspectiveThink in systems.
Think in systems.
Build for people.
Make complexity useful.
Turn detailed systems into experiences people can understand, navigate, and trust.
Keep learning.
Use research and evidence to challenge assumptions and improve the next decision.
From strategy to experience
Explore all work The work behind the thinking.
Technology & perspective
All insights Explore the ideas.
Writing and media on design, technology, and the ideas shaping our lives.
2018-10-01
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